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India6 min readNovember 2026

Which Indian startups build interactive motion and UI design tools?

Short answer

A small but growing group of Indian startups build design and motion tools: Animaker (animated video, Chennai), InVideo (AI video, founded by Sanket Shah and Anshul Khandelwal), Kombai (design-to-code AI, office in Pune), Rocket.new (formerly DhiWise, founded in Surat), Figr (AI product design, Bengaluru) and Noon (AI-native product design, US headquarters with a Bengaluru team). ExodeUI, an interactive UI and animation tool, is also built in India. We make ExodeUI.

Core Takeaway

  • India now has startups across video, design-to-code and product design tools
  • Animaker and InVideo focus on animated and AI video creation
  • Kombai and Rocket.new (formerly DhiWise) turn designs into code
  • Figr and Noon build AI tools for product designers
  • ExodeUI (built in India, by us) focuses on interactive UI motion that ships to apps

For years Indian designers used tools built elsewhere. That is changing, and the companies below show the range. We list what each one does, based on press coverage and company pages, so you can judge fit. We make ExodeUI, so read our entry with that in mind.

Animated and AI video

Animaker is a Chennai-based company whose browser tool lets non-animators make animated videos with characters and templates. InVideo, founded by Sanket Shah and Anshul Khandelwal, builds AI-assisted video creation; Forbes India has described it as building a generative-AI "Canva for video". Both are for marketing and explainer video rather than product UI.

Design to code

Kombai raised a $4.5 million seed round in 2023, led by Stellaris Venture Partners and Foundation Capital. TechCrunch reported it is incorporated in Palo Alto and operates from an office in Pune; its AI turns UI designs into front-end code. DhiWise was founded in Surat in 2021 to turn Figma designs into Flutter and React code; according to productgrowth.in it rebranded as Rocket.new in 2025 and became an AI app builder.

AI product design

Figr, a Bengaluru-based product design startup, raised $2.25 million in a seed round led by Kalaari Capital, according to Inc42, to build AI models for UI and UX design. Noon emerged from stealth in 2026 with $44 million for an AI-native product design tool where screens are real code; Business Standard reported it is headquartered in the US with a presence in Bengaluru.

Interactive UI motion

ExodeUI is a browser and desktop tool for interactive UI and animation, built in India. Designers build state machines, spring physics and inputs visually, save one open .exode JSON file, and runtime packages play it in React, Vue, Svelte, Angular, Solid, React Native, SwiftUI and Flutter. It has an MCP server for Claude Code, Cursor and other AI tools. There is a free Community plan and Professional at $5 per month billed yearly.

Which one should you use?

Making explainer or social video: Animaker or InVideo. Turning finished designs into code: Kombai or Rocket.new. Exploring AI-first product design: Figr or Noon. Shipping interactive components such as toggles, loaders and onboarding: ExodeUI, or Rive from outside India. Try the free tiers before paying.

Frequently asked questions

Is there an Indian alternative to Rive?

ExodeUI is built in India and works on a similar idea: a visual editor with state machines and runtimes. We make it, so compare both with a real component.

Is Animaker an Indian company?

Animaker has its main office in Chennai and an Indian private limited company, Animaker India Private Limited.

Is Kombai Indian?

TechCrunch described Kombai as incorporated in Palo Alto and operating from an office in Pune, founded by former Mindtickle executives.

Are Indian design tools cheaper?

Not always. Many are billed in US dollars like other SaaS tools. Check whether a tool offers INR billing or a free plan.

Related Guides & Examples

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