Most UI animation tools are priced in US dollars and built with US teams in mind, so the market questions are different: accessibility risk, handoff cost and AI workflows.
Accessibility
WCAG success criterion 2.2.2 (Pause, Stop, Hide, Level A) requires a way to pause, stop or hide moving content that starts automatically and lasts more than five seconds. 2.3.3 (Animation from Interactions, Level AAA) asks that motion triggered by interaction can be turned off. Respecting prefers-reduced-motion covers much of this. Accessibility complaints are common in the US, and government work requires Section 508 conformance, so build these behaviours into components.
Handoff cost
A designer's seat is cheap compared with engineering time spent rebuilding motion from videos. Tools that ship a runtime file (Lottie for played animation, Rive or ExodeUI for interactive animation) remove that rebuild. Engineering-led teams often prefer code libraries such as Motion or GSAP so animation lives in the codebase.
AI workflows
Many US teams build front ends with Claude Code, Cursor or similar agents. Tools with MCP servers or CLIs let agents create and edit animations directly. ExodeUI has an MCP server; Rive offers a CLI and agent. We make ExodeUI; it is not affiliated with Anthropic or Cursor.
Security and procurement
Enterprise buyers ask about SSO, data retention and where files are stored. Check each vendor's security page early.