Springs everywhere
Apple's platforms made spring animation the default, and web libraries followed. Springs feel natural and handle interruption well, because they start from the current velocity. Expect specs that give stiffness and damping instead of a duration.
Native browser motion
The View Transitions API animates between pages and states with little code. CSS scroll-driven animations link motion to scroll without JavaScript. Both reduce the need for heavy libraries for common effects.
Characters and personality
Animated mascots, reactive empty states and expressive onboarding are common in consumer apps, partly as a response to AI-generated sameness. They work when they react to the user, not just loop.
Systems, not one-offs
Teams store motion as tokens and model components as state machines so motion stays consistent across platforms. Runtime files from tools such as Rive and ExodeUI fit this approach; we make ExodeUI.
AI-assisted motion
Designers and developers generate first drafts of motion from prompts and refine them. The skill that matters is judging what is right.
What is fading
Long scroll-jacking sequences, decorative parallax that slows reading, and motion that ignores reduced-motion settings.